JONMAXGOH is a Menswear brand that challenges Western sartorial conventions dominating today’s fashion landscape. Defined by their play on traditional elements of Menswear construction, JONMAXGOH’s pieces draw inspiration from designer Jon Goh’s Singaporean and Peranakan heritage. He continues to reconcile his displaced identity as a young Singaporean abroad through his work.

Jon was Parsons’ Menswear Designer of the Year (2015). He was recipient of the CFDA Scholarship Award (2014), and was one of i-D Magazine’s Top 10 Undergraduate Designers to watch. He was also featured in Vogue Italia and BeMovement, an SG50 publication. A DesignSingapore Scholar (2011), Jon earned his B.F.A. in Fashion Design from Parsons The New School for Design and continues to pursue his craft in Brooklyn, New York.